Company DescriptionBCT Partners is a diverse-led, multidisciplinary, international consulting firm that delivers a full range of research, consulting, training, technology, and analytics services. Our mission is to harness the power of diversity, insights, and innovation to transform lives, accelerate equity, and create lasting change. BCT works with government agencies, corporations, nonprofit organizations, educational institutions, and foundations, and is one of the leading firms in the country with expertise in the following markets: housing and community development, economic development, workforce development, children and families, health, education, and diversity, equity & inclusion. BCT has been recognized by Forbes as one of America’s Best Management Consulting Firms, Ernst & Young as EY Entrepreneur of the Year, Manage HR Magazine as a Top 10 Firm for Diversity & Inclusion, the Black Enterprise BE100, and the Inc. 5000 fastest-growing private companies in America.Job DescriptionWe are seeking an innovative senior product marketing manager to improve our company's marketing strategies and competitiveness. As a senior product marketing manager, your duties will include analyzing competitor behavior, identifying market trends, and increasing our market share.To be successful in this role, you should demonstrate a great track record in managing product marketing and interpreting marketing metrics. First-class senior product marketing managers act as brand ambassadors and capitalize on consumer behavior trends.Senior Product Marketing Manager Responsibilities:Analyzing marketing strategies to identify new opportunities.Developing consumer-based marketing and branding strategies.Liaising with management, marketing, sales, and production teams.Developing and launching new product lines and identifying new customers.Establishing targeted customer and industry partnership networks.Monitoring key marketing metrics and developing market segmentation models.Integrating user-experience feedback in product updates and innovation.Performing competitor analysis toward an increased market share.Developing consumer-oriented marketing products and branding strategies.Incorporating emerging solutions and technological advancements in new products. LinkedInQualificationsBachelor's degree in marketing, business development, or similar.Master's degree in business administration preferred.3-5 years of experience as a senior product marketing manager in a related industry.Proficiency in EMM and CRM software, such as HCL Unica and SalesForce.Advanced knowledge of consumer behavior sciences and marketing strategies.Demonstrable experience in product marketing and innovation.Exceptional ability to increase competitiveness and market share.Ability to develop strong customer relations and feedback channels.Advanced competency in researching market trends and consumer behavior.Ability to identify strategic industry partnerships and build effective networks.Exceptional interpersonal and communication skills.Additional InformationIt is the policy of BCT Partners to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity of expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.All your information will be kept confidential according to EEO guidelines.